WORKSHOP
We assemble the products in our own workshop.
Åre is the well-deserved home of the Swedish ski community, regardless if you are a piste, freeride or ski-touring enthusiast.
Even if you are not from Åre or have been there before, it’s the place Swedish skiers all return to.
A great place to get inspiration and real-world testing of our design development and product features.
MATERIAL
Our main focus when developing new products is to find great materials both in a sustainability and functionality perspective.
We try to find renewable materials which have low CO2 footprint and can be manufactured in Sweden.
COMPONENTS
For the components don’t produce ourselves, we use smaller Swedish manufacturers who share our care for people and the planet, by paying and treating their people well, with high quality tools and machinery.
We don’t do all this to make the cheapest poles on the planet. We do that because we believe that a pair of poles that can last a lifetime and help keep our mountains covered in snow is worth paying a little extra for.
OUR PRODUCTION PHILOSOPHY
Our production in Sweden reduces the impact from transport but most importantly allows us to keep full control of the production process – from materials to our people, their working conditions and of course the quality of the products.
